[JDPUB: 71] NEW BOOK: Selling as a Way of Life - John McDermott

Selling as a Way of Life by John McDermott has just been published by Just Done Productions Publishing. R149

This book is a must for anyone contemplating selling, presently in a selling environment, from the layman up to the Chief Executive and for anyone wanting to learn how to deal and communicate with others, no matter what their vocation.

Selling as a Way of Life has deliberately been written in simple terms to enable all to read it. All that is written is basic and pure logic, but proves that if you have the determination, willpower and dedication, nothing is impossible. The cartoons included add a light hearted aspect and make the book more accessible or appealing to the broader market.

All the ideas, the do's and don'ts, are those of the author alone, from his own personal experiences, having personally been in the selling environment for some 48 years. If you go through each of the chapters and are aware of the daily do's and don'ts, your success rate will be phenomenal.

For the layman, those who never learned the basics, and for those who have forgotten the basics of selling, you must crawl before you can walk. This book is for those to read before venturing into sophisticated sales courses or before reading the many sales books available, which are mainly for the professionals. Most courses and books on selling, tell you "What to do,” not "How to do it". This book firstly tells you "How to do it" in simple terms and then tells you "What to do.” It tells of the "behaviour" of a salesperson and will benefit anyone even if only just wanting to ‘sell’ themselves to others.

What this book will do for you is to help you to become the perfect salesperson by:

· Teaching you about ‘you and yourself” - Grooming, dress, speaking, appropriate language, avoiding bad habits, manners and personal fitness.

· Selling yourself to your potential or existing clients. Such as arriving on time, dealing with receptionists/secretary, visiting and leaving your potential or existing clients, entertaining, giving presents and gifts.

· Learn from many actual case studies personally experienced by the author.

· “How to sell” by being given many ideas on; how to stimulate sales, what to do when you lose a sale, admired or not admired qualities of a salesperson, ways of improving to be the perfect salesperson.

· Success principles, how to use your time imaginatively and productively, planning your every day.

· Some other ideas to help you with your sales career such as presentations, sales seminars, manning stands at trade shows. How to deal with/ treat your boss, how to write a business letter, compile a C.V., how to prepare for a job interview, telephone manners and useful tips, preparing a strategic plan, sportsmanship etc, the lifetime value of a customer.

· A short summary telling how you can be the perfect salesperson.

“A book for all and sundry to teach us on how to behave with our fellow beings, be it socially, be it in the work place or be it with marketing and sales.”

“Although I am not a Salesperson I run my own business and I learnt so much – this is a book to have in your office and on your bedside table – you need to remind yourself of the basic principles every day so that you ‘sell’ yourself to your customers and your loved ones- in business and in private- with integrity and success!”

THIS IS PERFECT MATERIAL FOR ALL TERTIARY INSTITUTIONS (TECHNIKONS, UNIVERSITIES) AND SERVICE INDUSTRY COMPANIES. THIS BOOK SHOULD BE PRESCRIBED READING FOR STUDENTS AND PROFESSIONALS.

John McDermott has always concluded the most and largest contracts for every company he has been involved with, be it a large corporate company, medium size, or his own company due to the ability of selling himself.

His mother was South African and his father an American diplomat. He was educated at Michaelhouse College, attended a Naval College in the U.S.A. and studied at the University of Cape Town.

He has travelled the world extensively. A very keen sportsman, John has entered and completed many Comrades Marathons, together with cycle tours such as the Argus and Tour De Natal.

A4, 224 pages, Perfect Bound

Keywords: Marketing, Sales, Public Relations, Self-improvement, Business, Tourism Industry, Government Services, Hospitality Industry

Copies of ‘Selling as a Way of Life’ can be ordered through Just Done Productions – http://www.justdone.co.za

Choose ‘catalog’ and follow the instructions….

or for those who would prefer to fax 086 505 2478 or contact John 083 3888 290 publish@justdone.co.za

International sales –go to the Just Done site and click on the book details –find the Lulu ID field below the description of the book and click on the number next to Lulu ID OR http://www.lulu.com/content/2989122

If you want it published, it's Just Done ! Shirene Dovey Just Done Productions cc P.O. Box 23 Gillitts 3603 shirene@justdone.co.za http://www.justdone.co.za/ tel: fax: mobile: Skype ID: 0845299639 0865052478 0845299639 shirened

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